Hoopla owner Cara-Beth Burnside has been featured in Transworld Business magazine as part of their “Actions Sports Most Influential Women” series. Read the full story here and check out the excert below:
As much as Cara-Beth has established herself as a successful professional skateboarder, she shines light on the fact that there are still more barriers than doors in the way for women trying to make it big in the skate industry despite the fact that female participation is up and ability level continues to rise. With high hopes for the future of females in the sport of skateboarding Cara-Beth adds, “It is only going to help the skate industry to support girls because they bring a whole new market and interest to the plate. Girls love to spend money on things they love to do so it only makes sense from a business standpoint to support the girls. So who is going to be the first company to really open that door?”
Really interesting and coming from this cornerstone of the womens skateboarding scene, her views and insight carry a lot of weight.