Element and the Monster Children Gallery are launching The Happy Tree exhibition on Thursday the 4th of November from 6pm. Here is the press release:
The artists we work with via the Element Advocate Program are bigger than the program itself, far bigger.
Each one of them has a serious and dedicated career as an artist. They’ve established themselves by doing unique and head turning work within the Contemporary Artist genre, sometimes referred to as urban art, street art or whatever other group title it gets.
The exciting thing for brands within our industry is that the genre itself is built on the same ideals as the youth market. Like skateboarding and fashion in particular it’s renegade, independent, has little consideration for traditional methods, endures ridiculous passion, and is damn exciting.
For Element, with it’s roots in skateboarding, artist relationships have been integral, and the artists celebrated, since the day the doors flew open in 1992, so with that appreciation the Advocate Program was a natural evolution.
Without further ramble I present to you the Happy Tree, an exhibition of new works by 20 of the programs finest. From all over the world the work has flown in, landed and will now be hung. Please do your best to make it along to the opening on Thursday of next week.
AMBER B / BEASTMAN / BROOKE REIDT / CAROLYN DRAKE / CHAD EATON / COURTNEY BRIMS / TODD FRANCIS / EMIL KOZAK / JEREMY FISH / BRIAN GABERMAN / LISA SOLBERG / MARCEL VELDMAN / MIKE KERSHNAR / CHRISTIAN HALFORD / MIYA ANDO / PEPA PRIETO / SARAH LARNACH / KAREENA ZEREFOS / BRETT CHAN / ANDY MURPHY