Press release from ESPN:
“ESPN is proud to announce that the X Games and Winter X Games will feature equal prize money for both men and women in 2009. ESPN has been a leader in promoting and programming women’s athletics, and this recent action sports prize purse increase is the latest example. This past summer saw the X Games feature women’s motocross for the first time, and the upcoming Winter X Games will feature a host of female Olympic medalists from several different countries. Starting with Winter X Games 13 in January, 2009, men and women athletes at all X Games events will compete for equal cash awards.”
– John Skipper, ESPN executive vice president
A huge congratulations to The Alliance, particularly CB Burnside, Mimi Knoop and Drew Mearns who met with the John prior to X Games 12 and hammered out what many consider to be a historic deal to bring women’s actions sports to parity with the men’s side – financially and in broadcast exposure – over the next year or two.
“He was really good about not only listening to us, but he committed then and there to specific changes that will help all women action sports athletes – not just skaters – this year and on into the future.”
– Cara Beth Burnside, said after the meeting
Here’s Cara and crew at a recent Girls Skate Day